erothto and the Quiet Shift in How People Talk About Creativity, Desire, and Meaning
People don’t latch onto a word like erothto by accident. It sticks because it fills a gap that older language stopped handling well. The conversations where erothto shows up aren’t academic, and they aren’t shallow either. They sit in that uneasy middle space where people are trying to express drive, emotional pull, curiosity, and intention…